I made another embarrassing mistake a few days ago. I got lost in the moment talking about CrowdRouser to a local university magazine. Instead, I should have been patient and waited for the product to speak for itself.
Upon reading the article, I realized how much I suck at giving an interview. I was overly verbose, offered impulsive responses and got caught saying a couple of dumb things (i.e. I don’t think cheerleaders are stupid, I promise). As I’ve mentioned before, I love talking about CrowdRouser to anyone willing to listen, but I have to be more careful.
I need to get past this whole “talking” phase. Yes, I’m building a product, but I need to relax. I just need to put my head down, work like a maniac and wait for a working instance of CR to speak for itself. That is to say, a working instance in which attendees at a particular live sporting event are able to successfully coordinate their crowd chants using the app.
In Brad Feld’s new book, Burning Entrepreneur – How to Launch, Fund, and Set Your Start-Up On Fire, he talks a bit about “silent killers”:
They don’t spend a lot of time trying to get written up in TechCrunch. They often aren’t based in the Bay Area. Their CEO’s don’t run around bloviating about what they are going to do some day. They just do it. And suddenly they are $10 million, or $20 million, or even $50 million revenue companies. Before anyone has really noticed. Without any real competition. They are the unambiguous and dominant market leader.
It doesn’t get much more clear than that — being a “silent killer” is the way to go.
Moving forward, no more bloviating. Time to let the product speak.
Take away: It’s easy to get excited about something you’re passionate about. Though, sometimes you must consciously harness that excitement. Relax. Keep plugging away. Overcome setbacks and let your product do the talking. If your product is any good, it will do an excellent job tacitly conveying its promise (certainly much better than you could through words).